The show is full of lessons about respect, inclusion, and self-esteem

Snoop Dogg is one of the most iconic and internationally recognized rappers, so it’s no surprise that he has a YouTube channel—or actually, more than one. What is surprising, though, is the kind of content you’ll find on one of them. Of course, there are music videos, but what many people don’t expect is that Snoop also has his own animated show for kids, Doggyland. Yes, seriously. If there was ever any doubt, this just proves that Snoop Dogg really is the most laid-back rapper of all time.

So, what kind of cartoon is it? There’s no profanity, no heavy beats, and definitely no adult themes. Instead, the show is full of lessons about respect, inclusion, and self-esteem. Snoop takes on the role of the supportive, cool uncle—just in animated form.

His children’s channel, called Doggyland – Kids Songs & Nursery Rhymes, uses music and colorful 3D animation to teach valuable messages to young kids. And while it might sound surprising, it really is the same Snoop Dogg who once rapped about ‘Sensual Seduction’ now helping children learn their ABCs, colors, and even how to understand and manage their emotions.

The channel has become a hit, with over 1.19 million subscribers and nearly 350 million views across more than 290 videos. Snoop appears as an animated character named Bow Wizzle, who sings and shares positive, easy-to-remember messages like: “Just breathe,” “I am me,” “Please Thank You,” and “Brush your teeth.”

Snoop Dogg’s YouTube Empire

SnoopDoggTV, is where he shares his latest music videos, celebrity interviews, collaborations, and more personal content. The channel has an impressive 10.8 million subscribers, nearly 2,000 videos, and over 4.2 billion total views. Not bad at all—for someone managing both a music platform and a kids’ channel.

And yes, in case you were wondering—these channels generate a significant amount of income. It’s estimated that Snoop could be earning up to $78,000 per month just from YouTube. Now it makes a little more sense why he always seems so relaxed (wink, wink).

Snoop Dogg attends The Prelude to The Paris Games 2024 on July 25, 2024 in Paris, France. (Marc Piasecki/Getty Images)

This gives us a look at another side of Snoop Dogg. He’s not only a music icon—he’s also a smart, versatile creator in the digital world. His content reaches all kinds of audiences: from your cousin who listens to rap 24/7 to your niece who’s just learning to count. Because really—who says you can’t be a gangsta and help raise the next generation at the same time?