Holly Willoughby is one of telly’s most beloved stars, but despite her squeaky clean image has shared numerous insights into her ‘kinky’ sex life with husband Dan Baldwin.

The broadcaster, 44, revealed the couple, who wed in 2007, like to keep things spicy with saucy games and raunchy costumes.

Holly shared one ‘kinky’ rule the couple have made, for her to keep on her high heels during their love making, quipping it was a great way of breaking in the footwear.

She told Daily Star in 2009: ‘I love wearing new shoes during sex ‒ and not just because it’s kinky’.

‘I’m not a foot fetishist or anything, and I do enjoy saucy games with my hubby, but I have found the best way to break in new shoes is to wear them during sex’.

‘It’s become a sort of rule whenever I get a new pair of shoes. I always wear them in the bedroom [during sex] before I take them outside’.

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Holly Willoughby, 44, is one of telly’s most beloved stars, but despite her squeaky clean image has shared numerous insights into her ‘kinky’ sex life with husband Dan Baldwin

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The broadcaster revealed the couple, who wed in 2007, keep things spicy with saucy games and raunchy costumes (pictured together 2016)

Meanwhile on Instagram the mother-of-three shared how she loves to surprise Dan, writing: ‘For a hot date night, I’d wear a coat with nothing on underneath.’

She went on to say that she also loved slipping on a ‘sexy secretary’ costume to keep her husband happy.

During an explicit episode of Celebrity Juice a blushing Holly, who served as team captain from 2008 until 2020, confessed she’d never ‘squirted’ during sex.

Host Leigh Francis, as his alter ego Keith Lemon, asked: ‘Do you like making babies?’ to which Holly replied: ‘I love making babies!’.

He then asked if she’d ever ‘made a fountain’ only for her to snap back: Do you mean squirting? I have not done that. I don’t think it’s real’.

Speaking of orgasms, Holly shares insight into ‘orgasm anxiety’ in a 2023 post on her life style brand Wylde Moon’s website.

She revealed experts said anxiety could be holding women back before making a quip about the handsome Duke from Bridgerton, played by Regé-Jean Page.

‘When a show or a film has a scripted sex scene with a straight couple, all it seems to take is a man unzipping his fly for a woman to start to feel herself in the throes of orgasm, which, to be fair, could be a reasonable representation of sh*****g the Duke from Bridgerton…’

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Holly shared one ‘kinky’ rule the couple have made, for her to keep on her high heels during their love making, quipping it was a great way of breaking in the footwear (pictured 2008)

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View gallery

Meanwhile on Instagram the mother-of-three shared how she loves to surprise Dan, writing: ‘For a hot date night, I’d wear a coat with nothing on underneath’

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View gallery

She went on to say that she also loved slipping on a ‘sexy secretary’ costume to keep her husband happy

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View gallery

During an explicit episode of Celebrity Juice a blushing Holly, who served as team captain , confessed she’d never ‘squirted’ during sex (L-R) Holly, Leigh Francis, Fearne Cotton

It comes after the news that Holly is reportedly being tipped to become the next Cilla Black, with the presenter lining up a string of big-money deals worth up to £10million.

She has begun to distance herself from ITV despite over a decade as one of their biggest stars, having declined an offer to return for a full series of rebooted game show You Bet! and flagship series Dancing On Ice facing the axe.

Sources are claiming that with Holly now firmly on a new path in her career following her exit from This Morning, she is set to line up several lucrative deals from streamers, including a second series of Netflix’s Celebrity Bear Hunt.

It’s also thought that there also offers from the BBC on the table, including hosting a reboot of the iconic game show Blind Date, which Cilla hosted from 1985 to 2003.

The revival is already being considered by Holly’s husband Dan, and the star had previously stepped into Cilla’s shoes when she hosted a reboot of Surprise Surprise.

An insider told The Sun: ‘There might not sound like obvious parallels between Holly and Cilla, but they’re both two of the biggest stars of modern telly.

‘Emulating Cilla isn’t just about taking on her shows, it’s as much about carving out a niche as a solo presenter with serious clout in the world of telly.

‘But together with her husband Dan, they form the ultimate power couple in TV. She has the public appeal that gets viewers tuning in, while he has a track record of making hugely successful TV shows.’

MailOnline has contacted a representative for Holly Willoughby for comment.