She’s rumoured to be worth around £12 million.

Yet Holly Willoughby proved she doesn’t splash the cash when it comes to her haircare as she took to Instagram with a fun video on Tuesday.

The former This Morning host, 44, gave fans an insight into her home life as she filmed herself in her bathroom.

Revealing there’s one questioned she gets asked more than others, she showed herself dyeing her hair with an £8 product.

The blonde bombshell explained: ‘My most asked Question is do I really dye my hair at home?! And the answer is YES I do!

‘I’ve been using the @garnieruk Nutrisse Hair Colour in 10.01 Natural Baby Blonde for 10+ years and I still love the results! Touch up my roots with me!’

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Holly Willoughby proved she doesn’t need to splash the cash when it comes to her haircare as she took to Instagram with a fun video on Tuesday

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The former This Morning host, 44, gave fans an insight into her home life as she filmed herself in her bathroom

While Holly may be saving the pennies with her budget hair hack, it doesn’t seem like finances are a problem for the star, who is said to be lining up a string of big-money deals worth up to £10 million.

The presenter has begun to distance herself from ITV despite over a decade as one of their biggest stars, having declined an offer to return for a full series of rebooted game show You Bet! and flagship series Dancing On Ice facing the axe.

Sources are claiming that with Holly now firmly on a new path in her career following her exit from This Morning, she is set to line up several lucrative deals from streamers, including a second series of Netflix‘s Celebrity Bear Hunt.

It’s also thought that there also offers from the BBC on the table, including hosting a reboot of the iconic game show Blind Date, which Cilla hosted from 1985 to 2003.

The revival is already being considered by Holly’s husband Dan Baldwin, and the star had previously stepped into Cilla’s shoes when she hosted a reboot of Surprise Surprise.

An insider told The Sun: ‘There might not sound like obvious parallels between Holly and Cilla, but they’re both two of the biggest stars of modern telly.

‘Emulating Cilla isn’t just about taking on her shows, it’s as much about carving out a niche as a solo presenter with serious clout in the world of telly.

‘But together with her husband Dan, they form the ultimate power couple in TV. She has the public appeal that gets viewers tuning in, while he has a track record of making hugely successful TV shows.’

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Revealing there’s one questioned she gets asked more than others, she showed herself dyeing her hair with an £8 product

Dan’s production company Hungry Bear has also been behind the hugely-successful revival of Gladiators.

When asked about other shows he’d love to reboot, Dan suggested Blind Date, saying: ‘Another one you’d like to see back, Blind Date, are we ready for that? What a Saturday night that was. I’m thinking Blind Date with Claudia Winkleman on BBC1.’

Cilla was also married to a big figure in the TV industry, with her husband Robert ‘Bobby’ Willis, taking over as her manager after Brian Epstein’s death in 1967, and negotiating her deal with LWT, that made her one of TV’s highest-paid stars.

During Blind Date’s final year, Cilla was said to be earning £17,000 a week, or £884,000 a year, which is the equivalent of £2 million in today’s money.

Holly had also praised Cilla for being a huge trailblazer for TV presenters in the 1980s and 1990s. The legendary star died in 2015 aged 72.

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While Holly may be saving the pennies with her budget hair hack, it doesn’t seem like finances are a problem for the star, who is said to be lining up a string of deals worth up to £10 million