Few television dramas have generated as much excitement among fans of British period entertainment as Rivals. Adapted from Jilly Cooper’s bestselling 1988 novel, the series delivers a delicious mix of romance, rivalry, ambition, scandal, and high society excess, all set against the backdrop of 1980s Britain.

Packed with larger-than-life characters, explosive relationships, and sharp humor, Rivals captures everything that made Cooper’s Rutshire novels such a cultural phenomenon while introducing a new generation to one of the most entertaining fictional worlds ever created.
Set in the glamorous and competitive world of television broadcasting, the story unfolds in the fictional county of Rutshire during the mid-1980s. It is a world where wealth, influence, power, and social status are constantly on display, and where personal grudges often become public battles.
At the center of the drama is Rupert Campbell-Black, one of Jilly Cooper’s most iconic characters.
Played by Alex Hassell, Rupert is charming, charismatic, reckless, and impossible to ignore. A former Olympic show jumper and notorious womanizer, he thrives on competition and enjoys pushing boundaries wherever he goes. Yet beneath his confidence lies a more complicated man whose personal relationships often prove just as challenging as his professional rivalries.
The main conflict emerges when Rupert becomes embroiled in a fierce battle involving television executive Lord Tony Baddingham, played by David Tennant.
Tony is ambitious, ruthless, and determined to maintain control over his broadcasting empire. As tensions rise between the two men, their rivalry spreads far beyond business and begins affecting friendships, marriages, careers, and entire social circles.
What follows is a drama overflowing with secrets, betrayals, romance, and shifting loyalties.
One of the show’s greatest strengths is its impressive ensemble cast.
Alongside Alex Hassell and David Tennant, the series features Aidan Turner, Victoria Smurfit, Bella Maclean, Nafessa Williams, Katherine Parkinson, Danny Dyer, and Emily Atack. Each character brings their own ambitions, insecurities, and personal dramas to the story, creating a rich web of relationships that constantly evolves throughout the series.
The performances help elevate the material beyond simple soap opera territory.
While Rivals embraces its glamorous excess and romantic intrigue, it also understands the emotional motivations driving its characters. Behind the affairs, feuds, and scandals are people searching for love, validation, success, and purpose.
Visually, the series is a celebration of the 1980s.
From luxurious country estates and exclusive social events to bold fashion, lavish parties, and the growing influence of television media, the production recreates the era with remarkable detail. The result feels nostalgic without becoming overly sentimental.
The soundtrack, costumes, and production design all contribute to the show’s energetic atmosphere.
What makes Rivals especially enjoyable is its willingness to embrace fun.
In an era when many dramas focus on darkness and tragedy, Rivals offers viewers something refreshingly entertaining. It is witty, romantic, dramatic, and often delightfully outrageous. The series understands that audiences enjoy larger-than-life personalities and high-stakes emotional conflict when delivered with confidence and charm.
At the same time, the story explores timeless themes including ambition, power, class, marriage, loyalty, and the personal cost of success.
For longtime fans of Jilly Cooper, the adaptation brings beloved characters vividly to life. For newcomers, it provides an addictive introduction to a world where every relationship feels dangerous, every conversation hides an agenda, and every rivalry threatens to explode.
Sexy, funny, glamorous, and endlessly entertaining, Rivals proves that great character-driven drama never goes out of style. It is a vibrant return to one of Britain’s most beloved literary worlds and a must-watch for anyone who enjoys romance, scandal, and irresistible television drama.
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