With just a few weeks left until the Married At First Sight finale airs, some brides and grooms are likely to be wondering how they can leverage their 15 minutes of fame.

The reality TV to influencer pipeline is well-established, with some of the most popular internet personalities getting their start on matchmaking shows.

However, based on new data from National Accounts, Daily Mail can reveal this year’s stars are likely to leave poorer than they entered the show.

Previously, MAFS brides and grooms raked in six-figure salaries through lucrative brand deals and partnerships.

Katie Johnson from season 12 last year signed a massive deal with the protein brand Glo–Up1, which saw her earning $8,000 a month as she became a wellness identity.

Back in 2020 in-demand celebrity publicist Max Markson said the clients he took on from the show were easily earning $300,000 a year.

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With just a few weeks left until the Married At First Sight finale airs, Daily Mail can reveal this year’s stars are likely to leave poorer than they entered the show. (Pictured: Gia Fleur)

He encouraged the likes of Jessika Power and Cyrell Paule to ink as many deals as possible, earning them between $5,000 and $9,000 a week for just a few sponsored posts.

However, this year’s batch of budding influencers are set to be the lowest-earning of the bunch.

At the top of the list, Gia Fleur, who has been hit with the ‘villain’ edit this year, will see her earning potential top out at $1,548 per post.

With 88,800 followers at the time the data was gathered – though she now sits at 94,400 – the low end of her potential hits $1,267.

The disability support worker is followed closely behind by fellow bride Alissa Fay, who is looking at an earning range of $877 to $1,072 per post.

Luke Fourniotis left the Nine series during the third commitment ceremony after his relationship with Melissa Akbay fell apart.

However, he is still set to rake in a modicum of cash, with data suggesting he could net $691 to $846 per sponsored post.

Fan-favourite bride Stella Mickunaite and Gia’s groom Scott McCristal are also in the same earnings bracket.

Join the discussion18 comments

Should reality TV stars earn big bucks for their fleeting fame, or is this year’s low pay more fair?

What’s your view?

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Previously, MAFS brides and grooms raked in six–figure salaries through lucrative brand deals and partnerships. (Pictured: top-earning MAFS bride-turned-OnlyFans star Jessika Power)

Meanwhile, the stars sitting at the lower end of the scale include couple Sammy Stanton ($372 to $456) and Chris Robinson ($289 to $352).

David Momoh and Rachel Gilmore appear to be sitting at the same level, while Bec Zacharia comes in at the lowest potential earner of the top ten.

Despite being among the most controversial brides on the series, alongside her frenemy Gia, Bec is only expected to make $250 to $312 per sponsored post.

It may be one of the highest-rating seasons in MAFS history – dominating the ratings, flooding social media feeds and sparking endless water cooler conversations.

But behind the glossy edits and explosive dinner parties, a far darker reality is emerging.

While millions of Australians tune in night after night, this year’s cast are walking away with less than ever before.

In fact, multiple insiders previously told Daily Mail this is the first season where appearing on the show has actively set contestants back.

‘Usually they leave with hundreds of thousands of followers and brand deals lined up,’ one production source revealed.

‘This time? A lot of them are worse off than when they went in.’

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This year’s batch of budding influencers are set to be the lowest-earning of the bunch. (Pictured: Bec Zacharia)