Reflecting on his early career, Urban stated, “I spent a lot of my underage life playing in some seedy pubs, sometimes just for the bartender. So, I love the idea of throwing artists into a real-world environment to find out if they are artists. Paying your dues sucks, but there are things in this business that can’t be taught, like how to put together a set list, whether to extend or cut a song during your performance, or how to work the crowd. For me, touring has always been my first love. It’s where the rubber meets the road. But it’s the only road to take if you want to be a performer.”

Special performances for the series will be filmed in Texas, Oklahoma, and Tennessee, including stops at Tannahill’s Tavern in Fort Worth, The Factory in Dallas, Cain’s Ballroom in Tulsa, and the Ryman Auditorium in Nashville. Tickets are free and available on a first-come, first-served basis.

The Road is produced by MTV Entertainment Studios, 101 Studios, and Lucky Horseshoe Productions. Taylor Sheridan, David Glasser, Blake Shelton, and Lee Metzger are executive producers. The series will air on CBS and be available for streaming on Paramount+ following its broadcast.