In one of the most unexpected and wildly viral moments of Super Bowl LIX, Ben Affleck delivered a Dunkin’ commercial that didn’t just sell coffee — it rewrote nostalgia. The 60-second spot, titled “Good Will Dunkin’,” reimagines the iconic 1997 drama Good Will Hunting as a never-before-seen ’90s sitcom, complete with a laugh track, cheesy title card, and an all-star cast of de-aged legends. The internet exploded within minutes, with fans calling it “the greatest Super Bowl ad ever made” and “pure chaotic genius.”
Affleck reprises his role as Will Hunting, but this time the genius janitor at MIT is working the drive-thru at Dunkin’. The plot twist? Instead of solving math problems, Will is solving the perfect coffee order — while trading sharp one-liners with a parade of de-aged ’90s sitcom royalty. Jennifer Aniston appears as a flirty regular customer (channeling her Friends Rachel Green energy), Tom Brady pops in as a cocky athlete demanding an iced latte “extra fast,” and Ted Danson reprises a version of his Cheers Sam Malone persona, flirting with the camera while ordering black coffee. The ad also features surprise cameos from de-aged stars like Will Smith (as a Fresh Prince-style customer), Lisa Kudrow, and even a quick nod to Seinfeld with Jerry Seinfeld himself ordering a dozen donuts.
The visual effects are stunning. Using state-of-the-art de-aging technology, the cast looks convincingly like their ’90s selves — Aniston’s iconic haircut, Brady’s early-2000s Patriots glow, Danson’s classic Cheers mustache. The laugh track kicks in at perfectly timed moments, turning Affleck’s deadpan delivery into sitcom gold. The tagline at the end? “Good Will Dunkin’. Because even geniuses need coffee.” It lands with perfect absurdity and nostalgia, making viewers laugh, cry, and immediately hit replay.
The ad broke every Super Bowl rule in the best way possible. No over-the-top CGI spectacle, no celebrity stunt cameos for shock value — just pure, clever storytelling that leaned into America’s collective love for ’90s sitcoms and Good Will Hunting. By dropping early teasers online and letting the full spot air during the game, Dunkin’ turned the commercial into a cultural event. Social media lit up instantly: #GoodWillDunkin trended worldwide, reaction videos flooded TikTok, and memes comparing the de-aged cast to their original roles went viral. One user wrote: “This is the Super Bowl ad we didn’t know we needed but now can’t live without.”
Critics and ad industry insiders were equally stunned. Ad Age called it “a masterclass in nostalgia marketing — smart, funny, and emotionally resonant.” Variety praised Affleck’s self-aware performance: “He’s not just selling coffee; he’s selling a feeling — that perfect mix of 90s comfort and modern absurdity.” The spot also scored high marks for inclusivity and clever product integration — Dunkin’ cups are everywhere in the “sitcom,” but the focus stays on character and humor.
For Ben Affleck, the ad is a personal triumph. After years of tabloid scrutiny and career ups and downs, he’s reclaimed his Good Will Hunting legacy in the most unexpected way — by turning it into a love letter to the era that made him famous. For Dunkin’, it’s a massive win: the brand’s “America Runs on Dunkin’” ethos feels more alive than ever, wrapped in a package that’s impossible to scroll past.
As the Super Bowl confetti settled, one thing was clear: while the game was on the field, the real MVP was in the ad breaks. “Good Will Dunkin’” didn’t just sell coffee — it reminded America why we still love the stories, the faces, and the feeling of coming home.
Watch it again below. You’ll laugh. You’ll cry. You’ll probably want a Dunkin’ iced coffee afterward.
