Viral Rumor Claims Rachel Maddow, David Muir, and Jimmy Kimmel Planning Independent News Venture — But It’s Unfounded
By Media Desk December 29, 2025
Social media platforms have been abuzz in recent weeks with explosive speculation that three prominent television personalities — MSNBC’s Rachel Maddow, ABC’s David Muir, and late-night host Jimmy Kimmel — are secretly collaborating on a groundbreaking independent news platform. The rumor, which promises an ad-free, corporate-independent outlet focused on “unfiltered storytelling,” has garnered millions of views and shares, fueling discussions about a potential “media revolution.”
However, multiple fact-checks and investigations reveal no credible evidence supporting the claim. As of late December 2025, representatives for Maddow, Muir, and Kimmel have not commented on the speculation, and no official announcements have emerged from the hosts or their networks.
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The rumor appears to originate from low-credibility websites and viral social media posts, often featuring sensational headlines like “Media Apocalypse” or “We’re Done Being Puppets.” These stories describe a hypothetical platform — sometimes named “The Real Room” — with segments anchored by each host: Muir handling nightly news digests, Maddow overseeing investigative archives, and Kimmel delivering satirical commentary. Details include claims of the trio quitting multimillion-dollar contracts amid frustrations with corporate oversight.
Similar unsubstantiated rumors have circulated throughout 2025 involving late-night hosts and anchors, often blending real industry trends — such as journalists moving to independent platforms like Substack or podcasts — with fiction. Fact-checking outlets, including Snopes and Lead Stories, have debunked parallel claims involving Maddow with Stephen Colbert or other combinations, tracing them to anonymously registered sites lacking verifiable sources.
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Photo: David Muir, recognized on the 2025 TIME100 list. (Credit: TIME Magazine)
Maddow, 52, remains under a long-term deal with NBCUniversal/MSNBC, where she hosts a weekly primetime show and produces podcasts. She recently expanded her on-air presence amid political developments. Muir, anchor of ABC World News Tonight, continues as one of the most-watched evening news broadcasters, frequently topping ratings. Kimmel, host of Jimmy Kimmel Live! on ABC, has renewed his contract and remains a staple of late-night television.
variety.com
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Photo: Jimmy Kimmel during a recent broadcast. (Credit: Variety)
Industry experts note that while independent media ventures are rising — exemplified by figures like Tucker Carlson on X or Joe Rogan on Spotify — a joint project of this scale would require public filings, press releases, or confirmations from involved parties. None have materialized.
The viral spread highlights ongoing public distrust in traditional media and desire for alternatives, but also the rapid proliferation of misinformation. Platforms like Facebook and X have amplified the posts, often accompanied by AI-generated or stock images of the hosts together.
facebook.com
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Photo: Example of viral social media imagery fueling similar media rumors. (Credit: Facebook)
As 2025 draws to a close, the story serves as a reminder to verify claims through reputable sources. Maddow, Muir, and Kimmel continue their respective roles without indication of departure.
For the latest verified media news, follow established outlets.
fastercapital.com
The Role Of Social Media In Spreading Rumors – FasterCapital
Photo: Illustration of how rumors spread rapidly on social media. (Credit: FasterCapital)
