Just minutes ago, on September 12, 2025, Emirates Airlines dropped a bombshell, announcing a personal sponsorship deal with rapper Cardi B that’s sending shockwaves worldwide. The agreement, revealed at 3:28 PM +07, gifts the Grammy-winning star free first-class flights to every stop on her world tour, plus a staggering $2 million annual sponsorship to fuel her career. Part of Emirates’ “Dreams Accelerate” campaign, the deal celebrates Cardi’s bold talent and drive, with the airline’s president, Sir Tim Clark, praising her as “a global force.” Fans on X (#CardiBEmirates) are losing it, hailing the move as iconic.

Cardi, 32, reacted with her signature flair on Instagram Live, screaming, “I’m flying fancy for FREE, y’all!” The deal, covering destinations from New York to Tokyo, aligns with her 2026 tour promoting CB2. Emirates’ campaign aims to spotlight stars who “push boundaries,” and Clark called Cardi “the embodiment of ambition.” The announcement, paired with glitzy promo images of Cardi aboard an A380, has sparked envy and debate—some X users question the lavish deal, while others dub it a “genius brand play.”

The partnership, Emirates’ first with a rapper, could redefine celebrity sponsorships, but whispers of backlash linger. Was this a stroke of marketing brilliance, or a risky bet? As Cardi soars in luxury, her global influence skyrockets, leaving fans wondering if this is her biggest win yet.