🍺 Netflix Unveils House of Guinness — Steven Knight’s Epic Historical Drama Premieres September 2025 😱🔥👀

Netflix is pouring a fresh pint of prestige television with the unveiling of House of Guinness, a sweeping new historical drama created by Steven Knight, the visionary behind Peaky Blinders. The eight-episode series will debut on September 25, 2025, promising audiences a lavish, gritty look into the power, betrayal, and legacy of Ireland’s most famous brewing dynasty.
From Peaky Blinders to Pints of Power
For Steven Knight, no stranger to crafting stories of ambition and survival, House of Guinness marks his most daring historical project yet. Much like Peaky Blinders turned Birmingham gangsters into global icons, Knight’s new series dives into the 19th-century world of the Guinness family — where fortunes were made in froth, but family bonds were tested by betrayal.
Netflix executives describe the series as “a thrilling blend of family saga, historical epic, and cutthroat power drama,” likening it to The Crown colliding with Succession.
The Story

At the heart of the series is the death of Benjamin Guinness, the man who transformed the Guinness brewery from a local business into an international powerhouse. His passing sets off a seismic shift in both the family and the empire he built, as his four adult children — Arthur, Edward, Anne, and Ben — step into a world of power struggles and uncertainty.
In Dublin, the siblings face the brewing world’s ruthless politics. In New York, whispers of opportunity — and ruin — hang over Wall Street boardrooms. As alliances fracture and ambitions collide, House of Guinness promises to explore not only the making of a global brand but also the betrayals and sacrifices behind it.
“This isn’t just the story of beer,” one producer teased. “It’s the story of family — loyalty, greed, and legacy.”
The Cast
Though Netflix has yet to reveal the full cast list, early reports confirm that James Norton (known for Happy Valley and McMafia) will play a central role in the saga. With his sharp intensity and brooding charisma, Norton is already being hailed as the perfect fit for Knight’s world of shadows and secrets.
Additional casting announcements are expected in the coming months, with Variety noting that both Irish and international talent have joined the ensemble.
Brewing a Dynasty
The Guinness name is synonymous with Ireland, and the series aims to capture not only the glamour of empire-building but also the grit of survival.
Filming reportedly took place in both Dublin and New York, giving the show an authentic backdrop that highlights the clash between Old World tradition and New World ambition.
Producers have hinted at grand set-pieces — from sweeping brewery floors to candlelit banquets where alliances are forged and broken. “Every toast is a gamble, every deal a betrayal waiting to happen,” a source close to production revealed.
Netflix Bets Big
The release of House of Guinness comes as Netflix continues to invest heavily in prestige historical dramas. Following the global success of The Crown and the enduring popularity of Peaky Blinders, the streamer is banking on Knight’s storytelling pedigree to deliver another international hit.
“Steven Knight has a gift for turning history into something raw and thrilling,” said a Netflix spokesperson. “With House of Guinness, he’s giving us a dynasty drama with teeth.”
Fans React
Even before its premiere, anticipation for House of Guinness is bubbling over. On social media, fans of Knight’s work are already buzzing.
“If Steven Knight is writing it, I’m watching it,” one Twitter user declared.
Another posted: “Guinness, betrayal, power struggles… this is Succession with pints. I’m IN.”
Industry insiders expect the show to attract a broad audience — from fans of Downton Abbey-style period dramas to those who crave darker, sharper tales of power like Succession and Boardwalk Empire.
A Family’s Fight for Legacy

At its core, House of Guinness promises a deeply human story. The Guinness siblings are not simply heirs to a fortune; they are rivals, allies, betrayers, and survivors. Each episode will peel back the layers of ambition and reveal the price of holding — and losing — power.
“Behind every empire is a family,” Steven Knight said in a statement. “And behind every family is a story of loyalty, betrayal, and survival. That’s what House of Guinness is about.”
Conclusion
With its official release date locked for September 25, 2025, Netflix’s House of Guinness is poised to be the streamer’s next big obsession. Combining Steven Knight’s proven storytelling genius, James Norton’s commanding presence, and the intoxicating allure of one of history’s most powerful dynasties, the series is set to deliver a cocktail of history, drama, and betrayal.
Pour yourself a pint and mark your calendars — because when the House of Guinness opens its doors, every secret, every rivalry, and every betrayal will be on tap. 🍺🔥👀