ITV’s popular game show Limitless Win found itself in hot water this week after hosts Ant and Dec made a controversial remark about daytime talk show Loose Women during a live broadcast. The comment has sparked outrage among fans, with many calling it “unacceptable” and demanding an apology.

THE STATEMENT THAT SPARKED BACKLASH

During a lighthearted segment, Ant and Dec were asked about their views on various daytime shows. When Loose Women came up, one of the duo made a joking but pointed comment that many interpreted as dismissive of the show’s format and panel.

“Loose Women? It’s just a bunch of women chatting all day, isn’t it? Not really my cup of tea,” said Ant, prompting laughter from the studio audience.

While intended as humor, the remark quickly drew criticism from viewers and Loose Women fans alike.

FANS TAKE TO SOCIAL MEDIA TO EXPRESS ANGER

Within minutes of the episode airing, social media exploded with responses defending Loose Women:

“Ant and Dec’s comment was so disrespectful. Loose Women has been empowering and entertaining for years!”
“We love Loose Women! That was totally uncalled for.”
“They owe an apology to the ladies of Loose Women and their loyal viewers.”

Hashtags such as #RespectLooseWomen and #AntAndDecApologize began trending.

WHAT THE LOOSE WOMEN PANEL SAID

Panelists from Loose Women responded diplomatically on their next show. Co-host Coleen Nolan said:

“Everyone’s entitled to their opinion, but Loose Women has always been about real conversations and representing women’s voices. We’re proud of what we do.”

ITV’S RESPONSE AND POTENTIAL APOLOGY

Sources at ITV reveal that executives are monitoring the backlash closely and are considering a formal response. A spokesperson for the network stated:

“We value all our programming and talent. We understand some viewers were upset by recent remarks and are discussing the matter with those involved.”

EXPERTS WEIGH IN ON THE IMPACT

Media analysts suggest that while Ant and Dec’s comment was likely meant in jest, it highlights the need for sensitivity when discussing fellow shows, especially those with passionate fan bases.

“Daytime shows like Loose Women play a significant role in public discourse. Dismissing them lightly can alienate viewers,” said media expert Dr. Sarah Mitchell.

WHAT THIS MEANS FOR ANT AND DEC

Despite the controversy, Ant and Dec remain among Britain’s most popular TV hosts. How they handle this backlash may affect their public image, with fans hoping for an acknowledgment of the impact of their words.

The clash between Limitless Win hosts and Loose Women fans is a reminder of how seriously viewers take their favorite shows — and how important respect is in the competitive world of daytime television.
— Stay tuned for updates on this unfolding story and any official statements 👇👇👇